An Interactive Brainstorming Wall for your Meeting or Event
Find out what your audience really thinks, it's an interactive message/feedback board, a wall of constructive ideas, a group brainstorm, a community problem solver, a perfect opportunity to connect, create, collaborate and innovate. Tap into the imagination and wisdom of the crowd.

Will 2009 be the year of innovation economics?
Now is not the time to, nor can we afford to develop and test products in the marketplace at great expense. We need to invite the consumer to tell us in detail what products, services and experiences they really want and what we can do better.

The return on investment can be huge when you get to incorporate the edge ideas into your core business to really differentiate your brand.

"Economists and business leaders across the political spectrum are slowly coming to an agreement: Innovation is the best, and maybe only, way the the world can get out of its economic hole. New products, services, and ways of doing business can create enough growth to enable us to prosper over the long run". Business Week. September 2008.

Stephen Shapiro writes a brilliant article on 7 ways innovation can recession proof your business. Read More.

Wisdom of the crowds
Turn stakeholders, vendors, or a customer into collaborative partners. Collaborate with your peers (people who do the same thing as you) invite other expert perspectives.

Consider wildcard collaborators from outside your field, think tangentally (what other kind of person might have a useful perspective?)
Maybe the children know?

Collaboration tools
People (all kinds!), sticky notes & marker pens, mobile phones and humour.

Brainstorming that works!
Facilitated rapid idea generation. Generating a large number of ideas from a diverse range of sources.

Bricks & Mortar Brainstorming
The Idea Wall is a unique and entertaining way to engage your employees, customers or community and solicit ideas, comments or suggestions at meetings or events. Idea days, product development, AGM's, community promotion/development days, business improvement ideas. 1 day, multi day, everyday are all possible depending on budget and logistics.

The brainchild of Brendan O'Keefe, the Idea Wall is the result of a personal brainstorm late 2008. After developing both his SMS and online idea management applications, Brendan was looking for the final service to complete his brainstorming offerings and The Idea Wall was born. Brendan posed a challenge to himself, "how can I bring the traditional Post-It® brainstorming session out of the office and directly in front of the consumer?". The slogan 'Think It - Stick It - Choose It - Do It', which simply describes the innovation cycle came to Brendan shortly after.

Put all the ideas on the wall and see which ones stick
Put The Idea Wall in the foyer of the office and invite your employees to suggest ideas to better the company, it's products, services and consumer experiences.

Take the Stickies/Post-It® Notes out of the office and engage the general public in your product or service innovation. We create an open brainstorm, an interactive and collaborative idea generation experience.

A wall of possibilities
The wall can be set up as a portable instillation or created on an existing wall or window space indoors or outdoors.
The look & feel of The Idea Wall can be customized to include your branding, marketing message or use our generic banners and portable wall.
Employees, customers or the general public can access the wall and will be given a sticky note pad to write ideas, comments or suggestions on.

 

A portable Idea Wall. See more photos here

The experience is the key
What makes The Idea Wall unique is the participatory experience generated by the Brainstorm Facilitators on hand during the event.
Mini workshops, creative prompts, tips and props are all used by the facilitators to challenge and inspire people to generate a large number of ideas in a short period of time. People have fun, they feel their opinions and ideas are valued, and sense they can make a difference by being constructive contributors.

The Idea Evangelists
We can also supply a small team of trained idea evangelists who can roam the event and act as idea catalysts by engaging in quick and informal one on one or group brainstorms.

Promotional stickers or flyers can direct people to other idea capturing and management tools such as The Id8 Online Toolbox for extended campaign and enhanced experience or to push people to your unique marketing message.

Incorporate Tryvertising
Think of tryvertising as a new breed of product placement in the real world, integrating your goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not your messages.

A powerful alternative to archaic marketing thinking, a concept that introduces consumers to your brand or your new product which is all about consumers becoming familiar with new products by actually trying them out.
This option is a great way to test a new product prior to launch or to gain valuable feedback on an existing product or service.
We can work alongside your R&D or promotions team or give out samples ourselves for consumer review.

ROI. Return on investment - not restriction on innovation
Not only does The Idea Wall provide you with a plethora of free ideas, it generates word of mouth marketing and presents and positions your brand as a leader in open innovation and one that values the consumers feedback. We all know that amazing ideas can present themselves at the strangest times. The addition of the SMS Idea Box enables your audience to push ideas to you from anywhere, at any time.

Idea Management Tools
We can also capture ideas during the meeting or event via our SMS Idea Box software allowing those people who cannot participate at the wall to generate and send in ideas right from their phone. Facilitators can also write some of these ideas and stick them on the wall.
Sticky note pads can be branded with your marketing message or in some situations sponsorship via 3M or other manufacturers may be possible.

SMS Idea Box^TM (mobile)

Ideas can appear at the strangest times. We know this to be true and we also know the reality is most of us DO NOT carry a pen and small pad to document your ideas as the appear. We got to thinking as we do and shortly after appeared our solution.

How it works

• A company posts the SMS idea box number and keyword either internally or publicly
• Users text a keyword followed by their idea or suggestion
• They post ideas, suggestions and comments
• Response messages can be delivered to stimulate further ideas using creativity prompts.

Vote

• A company posts the top ideas to evaluate (vote on) and the SMS idea box number and keyword either internally or publicly
• Users text a keyword followed their vote
• Ideas are exported in a standard data format.

Data Presentation
After the event, all ideas are either presented as raw data or collated and presented to your organization in several formats for an extra fee.

Wall Sizes
Any size can be accommodated if you provide the wall or window space. Please check with your local council for regulations and permit requirements.

Portable Idea Wall
6 High x 12 Wide (feet)
6 High x 6 Wide (feet)